The Prof G Pod with Scott Galloway No Mercy / No Malice: Media Consolidation
202 snips
Dec 7, 2024 The discussion kicks off by likening media consolidation to the ecological dominance of the Burmese python, revealing stark power imbalances among advertising giants. Trends in subscription-based dating and the podcasting arena are dissected, showing how a few players dominate. The importance of talent over platform in the evolving creator economy shines through, alongside the challenges of media asset valuation. The conversation takes a poignant turn as it addresses the declining wages for actors and writers amidst the rise of tech giants and AI.
AI Snips
Chapters
Transcript
Episode notes
Digital Media Consolidation
- Digital media's low barrier to entry creates initial competition.
- This eventually leads to consolidation as dominant players emerge.
Winner-Take-All Dynamics
- A few companies dominate most digital markets.
- Podcasting shows extreme concentration, with the top 10 capturing half the revenue.
Streaming's Disruption
- Streaming, like an invasive species, disrupted the television ecosystem.
- Legacy media consolidated gradually at first.