263: Action While Waiting and Building Strength in the Pauses with The Soto Method founder, Hilary Hoffman

Sep 25, 2024

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In this episode, I sit down with Hilary Hoffman, founder of The Soto Method, to discuss the journey behind developing her business, why intention is behind everything she does, and how she forged her path towards entrepreneurship. Hilary talks about the relentlessness of self-promotion and not knowing when your message is going to resonate with people, how she designed The Soto Method structure, and where the method transcends into a deeper meaning. She also shares how her former career in finance instilled strengths that serve her to this day, and how building intentional awareness and encouraging her coworkers to exercise inspired her to pursue The Soto Method. We discuss the value of creating a product in your own time and gathering constructive criticism, the inevitable sacrifices that come with building something, and why validation isn’t what we should be searching for. Finally, Hilary shares her current experience being pregnant with twins, her intention behind giving her children what they need versus what she needs, and why “action while waiting” has been instrumental in her journey in both business and pregnancy.

Key Takeaway / Points:

The goal behind The Soto Method and never knowing when your message is going to resonate with people
On designing the structure of The Soto Method and managing expectations in an exercise class
What “SOTO” stands for and the intention behind the workouts
Where the method transcends into a deeper meaning and why it breeds consistency
Hilary’s former career in finance at Goldman Sachs and what it instilled in her as an entrepreneur
On building intentional awareness and supporting her coworkers to work out
How Hilary found her Venn diagram in the corporate world and exercise
On various methods for creating a product, and how Hilary developed Soto before introducing it to the world
On building something for yourself and making sacrifices
Why validation isn’t what we should be searching for
On being pregnant with twins and what Hilary is most excited for
On giving your children what they need, not what you need
On the concept of action while waiting

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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Instagram: @sotomethod

Website: https://www.sotomethod.com/

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