The Small Group Gym Pod #3 How Sean Armstrong Grew His SGPT Gym Past 100 Members & Built a Top Class Team
Sep 1, 2025
01:07:04
When Sean Armstrong first started coaching, he poured every ounce of emotional and physical energy into clients, and quickly burned himself out. Mainly from doing so many 1-1s. Fast-forward to today, and Sean is running a thriving small-group training gym with over 100 members, a growing team of coaches, and systems that make the business sustainable.
In this episode, Sean shares:
- The summer events he runs that create massive client buy-in.
- How the challenges of retention change as your gym scales from 40 to 140 members.
- The biggest lessons he’s learned about follow-up in sales (and why most trainers get it wrong).
- How he’s building a team so he can step back from doing everything himself.
- How he doubled his member numbers in barely any time at all by getting serious about his marketing.
If you’re a PT or gym owner who wants to grow past the early hustle without burning out, this conversation with Sean is packed with practical lessons.