Amplified Impact Podcast with Anthony Vicino How To Sell Anything More Than Your Competition | Ep. 975
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Sep 1, 2025 Discover powerful sales strategies that allow you to sell at a premium without compromising your product's value. Dive into techniques that highlight the importance of self-confidence in pricing. Get inspired by real-world examples of services tailored for affluent clients, showcasing how to effectively reposition your offerings. Learn how conviction can transform the way you approach sales and elevate your business above the competition.
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Don't Sell From Your Wallet
- Do not 'sell out of your own wallet' by pricing to what you personally would pay.
- Price to your customer's money temperature, not your own comfort zone.
Baseline Money Temperature Matters
- Everyone has multiple baseline money temperatures across categories like dining, gyms, and coaching.
- You must avoid projecting your baseline onto prospects who inhabit different income brackets.
Sell With Conviction
- Build absolute conviction in your product before pricing and pitching it.
- If you doubt results, you'll underprice, offer discounts, and sell from the back foot.