Call To Action 56: Why ROI is rubbish with top data dog Andrew Willshire
Feb 19, 2021
01:02:35
We lurked in the waters of Loch Lomond to catch Strathclyde’s top dog in data for a natter; independent analytics consultant, Andrew Willshire.
Andrew is the Founder of Diametrical, a Strategic Analytics Consultancy. He has over a decade of experience in media analytics and his expertise includes marketing mix modelling, media optimisation, segmentation and market analysis.
This pod is packed with nuggets of golden insight as Andrew talks to us on his work with JP Castlin (and their argument over mint sauce), the state of analytics in media, data problems in The Long and the Short of it, murky metrics on Facebook, why ROI stinks, Christopher Nolan, Franz Ferdinand, Ferrari, and lots more.
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Follow Andrew on Twitter
Check out Diametrical
And enjoy his Marketing Week articles
ROI is Dead: Now Bury It by Tim Ambler
If Russ Ackoff had given a TED Talk video
Remember, JP is offering Call to Action listeners the Castlin Manifesto for nothing. Just email hello@rouser.se and ask nicely.
Andrew’s book recommendations are:
How to Measure Anything by Douglas W. Hubbard
Management F-laws by Russel L. Ackoff & Herbert J. Addison
Everything Is Obvious: Once You Know the Answer by Duncan J. Watts