Ralph and Kasim dig deep into the evolving landscape of marketing, emphasizing the importance of confidence in core assumptions, messaging, and targeting. With references to iconic figures like Don Draper, the discussion revolves around the paradigm shift from performance-based marketing to brand building, especially in platforms like Meta. They also touch upon personal productivity habits, highlighting the significance of routines like the 4 AM wake-up and the invigorating cold plunge. Throughout, the conversation remains rooted in the real-world challenges and opportunities that modern marketers face.

Chapters:

00:00:00 Navigating Meta: Modern Marketing Tactics and Insights
00:04:29 The Power of Routine: Cold Plunges and Reflecting on Gratitude
00:05:48 Night Owls' Secret: Productivity Hacks with IHOP, Coffee, and Creativity
00:09:58 Boosting Productivity: Embracing Cold Plunges and Early Mornings
00:16:16 Behind the Scenes: Decoding Meta's Advertising Strategies
00:20:50 Leveraging the Giants: Tapping into Google Display Network's Full Potential
00:23:31 The Brand Building Era: How Awareness Amplifies ROI in Modern Marketing
00:29:03 Pioneering Marketing Moves: Transitioning from Competitive Spaces to Brand Awareness Campaigns
00:32:42 Navigating the Ad Spend: Challenges for Small Businesses in the Rising Cost Era
00:36:25 The Next Frontier: Digital Marketing Beyond Traditional Website Conversions

LINKS AND RESOURCES:

Episode 498: What’s Working Now With Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?
Episode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And Ralph
Professor Byron Sharp
How Brands Grow by Byron Sharp
Episode 526: The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1
Episode 530: 5 Takeaways From The Meta Agency Performance Summit
Creator Marketplace
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Is Poetry Worth Reading? | EP 40