Mastering Medical Device Preparing to Compete in a New Digital Marketplace with Scott Carson
Scott Carson is the Founder and CEO of MRP, a new kind of marketplace for medical products. Scott has been involved in several ventures that have innovated and developed new distribution models. He was part of the team that built the eBay Healthcare Marketplace strategy and structure, and was the Founder of US Medical, the first internet distributor of new and pre-owned capital medical equipment to the healthcare industry. In this episode Scott shares why early attempts to apply the internet to healthcare failed, how to build a successful marketplace, why the solo practitioner is at a disadvantage when purchasing medical products, the evolving role of salespeople, why marketing is becoming more important, and what people within the industry need to do to prepare for potential disruption.
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Connect with Mastering Medical Device:
- Website: https://www.masteringmedicaldevice.com
- LinkedIn: https://www.linkedin.com/company/mastering-medical-device
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- Patrick Kothe Twitter: https://twitter.com/patrickkothe
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