Mike Ettenberg spent 10 years as a firefighter, but was constantly losing or breaking his sunglasses on calls.

Frustrated, he decided to take matters into his own hands.

Frontline Optics makes durable sunglasses for first responders with a no-questions-asked replacement policy.

Despite having "no business experience," the Side Hustle Show listener took Frontline from side hustle to full-time venture, selling over $1M worth of sunglasses along the way.

Tune in to episode 649 to learn:

How Mike found his first customers
The "microinfluencer" strategy that generated consistent sales
When he felt comfortable quitting his firefighting day job
His plans for the future

Full Show Notes: This Firefighter's Side Hustle Grew to $1M in Sales

New to the Show? Get your personalized money-making playlist here!

Sponsors:

Mint Mobile — Cut your wireless bill to $15 a month!
Airbnb — Discover how much your home could be worth!
OpenPhone — Get 20% off of your first 6 months!
Gusto — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!

【圆桌派 第二季】EP2 离谱 你被猪队友坑过吗？ | 窦文涛/柯蓝/马未都/蒋方舟 | 优酷纪实 YOUKU DOCUMENTARY

【圆桌派第二季】EP2 离谱你被猪队友坑过吗？ | 窦文涛/柯蓝/马未都/蒋方舟 | 优酷纪实 YOUKU DOCUMENTARY