132. How to design a group coaching program

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Oren is interested in exploring group coaching and mentorship for in-house marketing managers. I really like the idea.

Here's the original heart of the questions asked in the "Ask Kevin" channel:

Kevin C. Whelan originally I had in mind £250/mo per person. When I started reflecting and working towards the program creation I realised that individualised or tailored help is totally not viable (checking they defined audiences or ICP correctly, giving advice on their tech stack etc').

So then I began exploring what others are doing and what does that look like. I remembered you run one so was wondering about the format. Is it the same weekly or variable and what do you do when individual groups members begin to ask questions regarding their own marketing strategy / challenges. Don’t want to play fractional CMO on demand support for 50-100 marketers.

Re: "higher-touch, small-group models or something low-touch, large group?"
I was reflecting on whether it's easier to start with low-cost/touch large group and then upsell a subset into group coaching.

On Propeller do you cap the number of people re group coaching calls? Is the format of the bi-weekly assignments personalised or the same to all group coaching clients?

In this episode, I talk about:

1. The benefits of leading with a niche
2. Doing 1:1 consulting before going to group
3. Creating and refining your methodology before trying to teach it
4. Consider doing training content inside the group coaching program
5. The different business models I've seen work
6. How to design it based on your conversations, not plucking it out of thin air and trying to sell it to people
7. How to actually validate and sell the idea once you have it formalized

Oren , I hope this helps you somewhat! If you can get people interested in your day-to-day conversations, it will go a long way towards creating something people actually want.

Cheers!

—k