Is creating valuable content and using the right words enough to propel your content website? It could be the case, but most of the time, it is not.

In this special episode, Jaryd Krause invited Alex Horsman to share his thoughts about SEO and content creation team that could potentially grow your business.

Alex is an SEO specialist who has been working in the industry for over seven years. He has mastered the art of building and scaling in-house content marketing teams. He started out learning how to link build with nothing but a spreadsheet and his own drive for success.

He now creates winning link-building pitches with minimal effort that are uniquely curated for each recipient. He helps companies and global brands scale their marketing efforts, improve on existing content strategies, and rapidly meet their projected traffic goals.

They had a great conversation about the following topics: Who should be the first person you hire when building a content team? Why do you need writer’s guidelines and what should those guidelines look like and be? And how do you properly train your writers, editors, and team (without just sending them an SOP)?

They also talked about AI content and volume versus human-optimized content. And which is the better approach for more traffic? What do great affiliate articles that earn high revenue look like compared to ones that flop? What tools can you use to manage your team and create killer content? When should you start backlink building and at what stages should your site start to put more of its resources into link building?

If you want to improve your content marketing strategy and your site’s performance, you shouldn’t miss this episode. Click the ‘Play button’ and let’s dive into it!

Episode Highlights

04:57 How do I start making high-quality content?

14:20 Specific niche writers vs. Generalist writers

22:32 What’s a good ratio in terms of scaling content vs. updating?

30:21 Essential project management tools for smooth execution

39:20 Should you focus more on content or building links?

42:03 Why stock images are not scroll stoppers (which is bad!)

Key Takeaways

➥ Alex emphasizes the importance of not only providing guidelines but also investing time and effort in training and communication with writers to help them produce high-quality content that aligns with your website's goals and standards.

➥ Actively involve team members in decision-making and ask for their opinions. This approach fosters a sense of ownership and encourages team members to make decisions that enhance content quality.

➥ Collaboration between editors and writers should focus on making content better for human readers, not just for SEO or algorithms. This includes improving readability and providing valuable information beyond basic SEO.

About The Guest

Alex Horsman has been working in the SEO industry for over seven years now and in the meantime, he’s mastered the art of building and scaling in-house content marketing teams.

He started out learning how to link build with nothing but a spreadsheet and his own drive for success, which at the time was paid for on a per-link basis.

He now creates winning link-building pitches with minimal effort that are uniquely curated for each recipient. And this eventually led him to the world of SEO.

A friend of his, who was building and flipping websites in the six-figure range, started letting him build links for a few of his sites. In exchange, he taught him about keyword research, how to structure a well-written article, search intent, and more. This decision was one of the best he’s ever made and propelled him to create his own wildly successful affiliate site.

He helps companies and global brands (some in the eight-figure range even) scale their marketing efforts, improve on existing content strategies, and rapidly meet their projected traffic goals.

Connect with Alex Horsman

➥ Website - https://alexhorsman.com/newsletter

➥ LinkedIn https://www.linkedin.com/in/alex-horsman/

Resource Links

➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Link Whisperer (SEO tool for internal linking on websites) - https://bit.ly/3l7K7Ld

➥ Content Scale AI (AI Content Detector) - https://bit.ly/3LlxRBV

➥ Semrush (SEO tool) - https://bit.ly/3lINGaV

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