Shanika Hillocks (@shanikahillocks) is a food & beverage multi-hyphenate redefining what it means to be a luminary in this space. By day, she leads influencer marketing strategy at the largest winery in the country. Her F&B, home lifestyle, and travel writing can be found on outlets including Domino, Condé Nast Traveler, Healthyish, and Wine Enthusiast. Most recently, Shanika has taken her love of storytelling to the podcast space as the Season 2 of host Pineapple Radio.

See all show notes on wokeandwired.com.

We discuss:

Reclaiming your mornings
Developing rituals
Balancing a 9-5 with side projects
The silver lining of the pandemic
The power of intention
How Shanika got into influencer marketing as a publicist
The current state and the future of influencer marketing
How do brands choose influencers for paid campaigns?
Being a voice for black and brown luminary voices in the digital space
URL vs IRL
Freedom as a creator
Bringing humanity into influencer marketing

Mentioned:

Shanika’s post on URL vs IRL
All About Love: New Visions by Bell Hooks
The Alchemist by Paulo Coelho

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131: SHANIKA HILLOCKS – The Future Of Intentional Influencer Marketing