Let's talk branding Wiemer Snijders - Understanding patterns
May 25, 2020
01:14:50
We talk about:
- Wiemer's book: Eat your greens or read the review here
- Byron Sharp's book: How brands grow
- Survey design
- The Juster scale
- The art of statistics by David Spiegelhalter
- Looking for similarities in stead of differences
- Philip Kotler, the godfather of segmentation
- The link with politics
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