Most franchisees focus on revenue. The smart ones focus on profit. In this episode, Jeff Herr and Eric dive into the financial truths franchisors and franchisees must understand—from staffing costs to KPIs—if they want to scale and succeed. Profit isn’t optional. It’s survival.

Timestamps

00:00 – Welcome + Jeff’s birthday talk

00:41 – From franchisee beginnings to franchisor support

02:31 – Why revenue isn’t the real measure of success

05:52 – Expenses vs. profitability explained

08:21 – Staffing: the biggest profitability lever

10:49 – Robert Kiyosaki & going back to basics

13:38 – Scaling smart: fewer employees, bigger profits

22:41 – Tools & KPIs every franchisee should demand

26:27 – Opening 3 locations at once: lessons learned

29:14 – Profit vs. vanity metrics

40:18 – “Raise your hand” and learn your numbers

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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#Franchising #Profitability #Business

Profit or Perish: The Franchise Numbers That Make or Break You