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The Marketing Scientists
Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
Jun 28, 2024
44:53
Today’s guest is Mayur Gupta, the CMO of Kraken, and former growth and marketing leader at iconic companies like Spotify, Gannett, and Kimberley Clark. He has also been recognized as a top 50 CMO by Forbes. Here’s what Mayur and I talked about:
- Switching careers from engineering to marketing
- The four eras of marketing
- How to balance brand and performance, including a behind the scenes of the F1 sponsorship
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode