Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
Jun 28, 2024
44:53
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Today’s guest is Mayur Gupta, the CMO of Kraken, and former growth and marketing leader at iconic companies like Spotify, Gannett, and Kimberley Clark. He has also been recognized as a top 50 CMO by Forbes. Here’s what Mayur and I talked about:
Switching careers from engineering to marketing
The four eras of marketing
How to balance brand and performance, including a behind the scenes of the F1 sponsorship
The Marketing Scientists