This week we're joined by Gillian Campbell, the Communications and Public Affairs Lead at Existing Homes Alliance Scotland, a professional with a wealth of experience in the housing sector.

Gillian has been involved in some really interesting work around influencing government policy around their retrofit strategy. In particular, their research has revealed insights that are relevant to anyone in the retrofit sector: from the need for good messaging, to the importance of timing in using it, and the fundamental need for frameworks that support and enable consumers to act. Whether the audience is a homeowner or asset manage, in Scotland or North America, the lessons are largely relevant to all.

Notes from the episode

The Existing Homes Alliance Scotland
Building blocks for successful customer journeys to net zero homes – EHA Policy Paper
Owning the Future: a framework of regulations for decarbonising owner-occupied homes in Scotland – Report for the EHA by Dr Catrin Maby and Louise Sunderland
Affordable Warmth – Next steps for clean heat in Scotland – Report by WWF Scotland
The Novoville platform we mentioned

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.

Zero Ambitions Partners email address - zap@eiux.agency
Subscribe and advertise with Passive House Plus (UK edition here too)
Join ACAN
Join the AECB
Join the IGBC
Listen to Accelerate to Zero, Sara's podcast produced at BE-ST, on Apple or Spotify
Email Alex and Dan about websites, branding, and communications - zap@eiux.agency; Everything is User Experience

**END OF SELF-PROMOTING CALLS TO ACTION**

Influencing retrofit policy and the things you need to make it work, with Gillian Campbell (Policy Lead at Existing Homes Alliance Scotland)