TechCrunch Startup News Former Bolt CEO Maju Kuruvilla’s startup triples to $100M valuation
Jan 12, 2026
Spangle has raised $15 million in Series A funding, catapulting its valuation to $100 million. The startup is revolutionizing online shopping with AI-generated, real-time personalized experiences. It boasts impressive month-on-month traffic growth and noteworthy success stories, like Revolve achieving a 60% improvement in return on ad spend. Founders Maju Kuruvilla and Fei Wang, with backgrounds at Amazon and Bolt, position Spangle as an AI-commerce infrastructure. Discover how AI is reshaping the retail landscape!
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AI-First Pages Replace Static Product Listings
- Spangle replaces static product pages with AI-filled blank pages that adapt in real time to each visitor's context.
- This approach captures discovery traffic and personalizes layouts and recommendations across channels to boost conversion.
Rapid Early Traction With Big Retailers
- Since emerging from stealth, Spangle signed nine enterprise customers including Revolve and Steve Madden.
- The platform saw 57% month-over-month traffic growth and quadrupled annualized revenue in Q4.
Train Models On Your Own Data
- Use first-party catalog and performance data to train retailer-specific models for better recommendations.
- Measure impact on revenue-per-visit, ROAS, and average order value to validate AI personalization.