This episode of the Inner Circle Podcast dives into the world of social media for filmmakers, featuring Kyra Hurlbut, alongside her parents Shane Hurlbut and Lydia Hurlbut. Kyra, a social media expert herself, shares valuable insights on how filmmakers can leverage platforms like Instagram and TikTok for marketing, networking, and staying informed.

Kyra emphasizes how social media is an investment in one's career. It's a powerful tool for showcasing work, connecting with collaborators, and establishing yourself as an industry expert. Creating a solid online presence is crucial. Kyra offers guidance like using your real name in your bio for better searchability and including a link tree to consolidate important links. 

Ultimately, the key to social media success lies in creating engaging content. Kyra suggests posting at least three times a week, focusing on a mix of content. Share behind-the-scenes glimpses to offer a unique perspective on your filmmaking process. Educational content, like tutorials or breakdowns of your work, allows you to showcase your expertise and attract potential collaborators.

Social media isn't all sunshine and roses. The Hurlbuts discuss the potential negative impacts on mental health, including comparison and the pressure to maintain a perfect online persona. Kyra suggests using social media mindfully and following accounts that inspire you while muting negativity. The importance of authenticity is emphasized throughout the episode. Kyra advises against comparing yourself to others and encourages filmmakers to showcase their true selves.

Social media is constantly evolving. Kyra recommends following social media influencers and utilizing tools like Canva to stay up-to-date and create engaging content. Consider using AI tools for image creation, but always be mindful of copyright and proper attribution.

By following these tips and embracing social media as a valuable tool, filmmakers can build a strong online presence, connect with potential clients and collaborators, and ultimately achieve their career goals. 

Visit Kyra’s social media company Lost Objects for more information about how to advance your social media!

More from Kyra Hurlbut and Lost Objects:

-Lost Objects' Website

-Lost Objects' Instagram

-Kyra Hurlbut's Instagram

More from Shane Hurlbut, ASC for cinematographers and do-it-all filmmakers:

-Cinematography: Virtual Location Scouting with the Insta360

-Cinematography: The EL Zone System Exposure Guide

-Shane’s Gear Bag

-Shane Hurlbut’s Go-To Lighting Package

-The Modern Cinematographer – On-Set Essentials

-Shane Hurlbut’s Kit

-Cinematography Mentorship – Shane Hurlbut, ASC 

-Design Your INOVATIV Cart for Film Production 

More from Lydia Hurlbut and her Leadership & Wellness Initiative: 

-4 Self-Care Tips for Filmmaking Entrepreneurs

-Plan Your Filmmaking Lifestyle for Success with Lydia Hurlbut

-Healthy Habits for the Post-Production Edit Bay

-Mental Health in the Film Industry

Thanks for joining us for another episode of the Filmmakers Academy Podcast! 

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