At 45-50%, depending on your statistical source, there is no denying that small to medium sized businesses are a significant economic engine from both an employment and innovation perspective. In 1978 Microsoft numbered 11 people. Unfortunately small businesses are also the least likely to survive a major disruption, an experience that changed Rochelle Clarke's corporate leadership trajectory to a business founder.

The Continuity Strength founder shares insights on the needs of small to medium businesses and how to develop resilience plans while simultaneously addressing the two biggest concerns of most SMB owners, time and money. Prior to founding Continuity Strength, Ms. Clarke was the Country Manager, Global Strategy for Heineken, a management consultant and is on multiple board and academic committees.

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