Episode 253 of the Sports Media Podcast features a conversation with best-selling author Jeff Pearlman, the author of  “The Last Folk Hero: The Life and Myth of Bo Jackson.” In this podcast, Pearlman discusses how to promote a sports book; why he wanted to profile Jackson; how to conduct 700 interviews and make some kind of order of them; the treasure trove of information notes, transcripts, and audio recordings that the late Dick Schaap donated to the Auburn University library; Bo Jackson’s greatest season; why Jackson is still relevant in 2022; what happened when Pearlman contacted Jackson and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher, and more.

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