Interesting Times with Ross Douthat The MAGA Woman Dress Code
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Aug 28, 2025 Meher Ahmad, a New York Times Opinion editor, joins writer Jessica Grose to dissect the MAGA women's aesthetic, as seen in figures like Kristi Noem and Nancy Mace. They unravel how beauty and fashion function as political tools in the Republican Party, exploring the emergence of the 'womanosphere.' Their conversation dives into the differences between conservative and liberal portrayals of femininity and the impact of viral trends on public perception, all while providing a humorous take on the intersection of politics and personal style.
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MAGA Beauty As Political Signal
- Meher Ahmad identifies a distinct "MAGA beauty" with Utah curls, heavy matte makeup, big crosses, and form-fitting clothes.
- She argues this aesthetic signals political alignment before words are spoken.
Algorithmic Uniformity Drives Recognition
- Ahmad links the look to influencer homogeneity and algorithmic virality, calling it a 'runoff Kardashian' style.
- The uniform aesthetic helps viewers immediately categorize political stance and identity.
Noem's Glamour Versus Brutality
- Meher Ahmad highlights Kristi Noem's press moments, notably the image of her in front of imprisoned men wearing a Rolex.
- That contrast between glamor and brutality made the image particularly memorable and controversial.
