Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs
#Podcast #Production Made Simple: Low-Cost, Low-Risk Methods to Gain #Influence with Jerry Potter
Jun 11, 2024
Marketing expert Jerry Potter shares insights on the Modcast approach, transitioning from live shows to podcasts, overcoming camera shyness, monetizing podcasts, and structuring content efficiently for listener engagement.
35:28
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Quick takeaways
- The ModCast strategy breaks down podcasts into modules to enhance engagement and transform marketing.
- Utilizing audio's intimacy in podcasting builds trust and engages diverse audiences, emphasizing unique experiences.
Deep dives
ModCast Strategy Overview
The ModCast strategy aims to transform marketing and podcasting by breaking down podcasts into modules to enhance engagement. By structuring episodes with specific modules like the Confirmation Module for highlighting podcast hooks and the TSL Module to improve listener retention, the strategy ensures a cohesive and engaging listening experience.
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