How Storytelling Can Play a Key Role in Safety Management
Jun 27, 2022
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In this engaging discussion, Mary Stine, an EHS director and storytelling expert, illuminates how narratives can enhance workplace safety. She delves into the neuroscience of storytelling, emphasizing its power to foster emotional connections and engagement. Mary shares vital storytelling techniques tailored for safety professionals, underlining self-awareness and authenticity. Listeners learn how to adapt narratives based on audience feedback, utilize storytelling to build trust, and enhance communication within teams, ultimately promoting a culture of safety and accountability.
Storytelling is biologically ingrained in humans, making it essential for effective communication and safety learning in organizations.
Narratives with clear structure and emotional connections enhance employee engagement, transforming safety protocols into compelling and memorable experiences.
Developing self-awareness, authenticity, and active listening skills are crucial for safety professionals to effectively connect and lead their teams.
Deep dives
The Power of Narrative
Humans have a biological connection to narrative, which plays a crucial role in learning and communication from a young age. Infants begin to absorb information through storytelling, whether from fairy tales or songs, highlighting the importance of narrative across cultures and time. Studies demonstrate that communication, particularly through tactile and visual cues, is essential for social development; isolation can have devastating effects on children. This emphasizes that narratives are not just entertainment but are fundamental to understanding, connecting, and interacting within a community, including in workplace safety contexts.
Neuroscience of Storytelling
The brain processes storytelling through specific chemical reactions, influencing retention and emotional responses. When engaging with a story, chemicals like dopamine are released, reinforcing positive experiences, while negative ones trigger defensive reactions. People relate better to stories with a clear structure, as they make information more digestible and relatable than raw data or instructions. These cognitive and emotional connections highlight how effective storytelling can be in communicating safety protocols and engaging audiences in a meaningful way.
Storytelling in Workplace Safety
Storytelling is pivotal for safety professionals aiming to engage and influence their teams. Establishing a narrative fosters connection, enabling leaders to create a sense of belonging and purpose, moving beyond mere compliance with regulations. Experiences conveyed through stories can illustrate the value of safety measures, making them more compelling and memorable for employees. By sharing personal journeys or relatable anecdotes, safety professionals can enhance communication, build trust, and motivate behavior changes within their teams.
Building Trust and Credibility
Effective storytelling contributes significantly to establishing trust and credibility within an organization. By becoming relatable and showing vulnerability, safety professionals can connect with their colleagues on a human level, transforming perceptions from enforcers of rules to genuine team members. Engaging employees through narrative fosters a culture of safety where individuals feel empowered to share their insights and concerns. This active engagement encourages employees to take ownership of safety practices, creating a more proactive workplace culture.
Developing Storytelling Skills
Safety professionals can improve their storytelling abilities by focusing on observation, self-awareness, and authenticity. Recognizing the dynamics of their audience allows professionals to tailor their narratives, ensuring they resonate with listeners effectively. Practicing active listening further enhances engagement, demonstrating genuine interest in team members' perspectives and experiences. By refining these skills, safety professionals can effectively lead, inspire, and create open channels of communication, ultimately strengthening the overall safety culture in their organizations.
In this episode, Mary Conquest speaks with Mary Stine, an EHS director, consultant and storytelling expert.
Mary combines her safety experience with her passion for telling stories to help HSE professionals leverage the power of narrative.
She explains why storytelling is so compelling for humans and how this can be harnessed to help organizations improve safety performance.
Mary discusses many elements of storytelling, including neuroscience, structure, timing, knowing your audience, and the key skills you need to create compelling narratives.
She stresses the importance of transparency, self-awareness, proficiency and authenticity when communicating in your workplace - and explains why listening is also key to collaborating with co-workers to improve organizational safety.
You can learn more about Mary’s work with the American Society of Safety Professionals (ASSP) and WISE (Women in Safety Excellence) online at: