Conversion tracking is essential for measuring the success of your Google Ads campaigns. That’s why Smruti, our Junior Google Ads Specialist, is here to help you by sharing the best practices for setting up conversion tracking for eCommerce.

Without conversion tracking, you won’t be able to tell which campaigns are driving traffic and sales to your website. Once you have conversion tracking set up, you can use the data to improve your campaigns and increase ROI.

listen this episode to learn how to set up your conversion tracking properly with the right settings, how you can avoid wasting time and resources tracking duplicate conversions, and so much more.

Related videos:

🛍️ How to Set Up Google Ads Enhanced Conversions For Shopify Using Google Tag Manager: https://youtu.be/vxBNQxdJhZU

Conversion Tracking in Google Ads (What It Is And Why It's Important): https://youtu.be/P1L6J-PXrV8

Meet the Guy That Invented Conversion Tracking in Google Ads! https://youtu.be/kueWgpTj6DI

0:00 Intro

0:37 Google Ads Conversion Tracking Best Practices

4:02 One major mistake you should not make when importing conversions

7:39 Best practices in setting up your conversion window

10:39 Choosing your attribution model

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