

Ep 190: Faith Popcorn of The BrainReserve - "The Imaginist"
How do you know when something’s impossible?
This is the full conversation with the futurist Faith Popcorn that we recorded a few weeks ago, some of which we included in our first episode of the year - ‘How Will The Best Leaders Lead In 2022.’
Faith is the founder of The BrainReserve and she and her team are hired to tell companies and industries what the future looks like.
Most people like the illusion of the status quo. The here and now is safe and warm, and predicting a future filled with disruption upsets companies and their leaders who are counting on more of the same to get them to next year.
The world has never worked like that, actually. And as we approach the 24th month of the new society that we are building, I’m consistently struck by how many people still trying to use the past as the reference point for the future.
The cost of entry to becoming a leader is imagination. The weekly fee for membership in the club of great leaders is the capacity and willingness to keep seeking out the seemingly impossible and then finding a way to make it part of the expected.
And if you think I’m asking too much, consider this, courtesy of Faith’s Twitter feed last week.
Over the last 200 years, the average lifespan of our species has tripled.
What makes any of us sure that won’t happen again?