LIVE at Sifted Summit: Purpose v Profit with Nikki Wicks (The Body Coach), Emma Steele (Ascension) & Amali De Alwis (Subak)

“When your values are so set and embedded in what you do, then anything that doesn’t line up with them, is a ‘No’.” 

This 40 Minute Mentor episode, is the live recording we were honoured to host at this year’s Sifted Summit in London. 

Our panel discussion was all about putting purpose over profit and accelerating impact - a topic that has gained a lot of traction over the last years. 

Gone are the days in which top talent are looking to go into Banking, Consulting or Investing. Now the best of the best are on a mission to find companies and Founders with a strong purpose, to really make a difference in the world. 

And there are so many truly purpose driven Founders out there, many of which we’ve had the great pleasure of featuring on 40 Minute Mentor, including today’s panel, for which we were joined by: 

➡️ Emma Steele, Partner at Ascension, an early-stage VC built by exited entrepreneurs to back the next generation of tech and impact Founders. 

➡️ Amali de Alwis, CEO of Subak, the world’s first not-for-profit accelerator that scales climate impact through data, policy and behaviour change. 

➡️ Nikki Wicks, CEO of The Body Coach, the popular fitness brand behind Joe Wicks, on a mission to get people moving and live a healthier life. 

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