Sean Cochran - Social Media in Real Estate: How to Succeed With the Real Estate Cowboy, Sean Cochran

Glenn Sanford, Founder, CEO and Chairman of eXp World Holdings, hosts eXpansion, a weekly podcast about #ProfessionalDevelopment and #PersonalGrowth, with eXp Realty ICON agents.This week, he is joined by Sean Cochran, the Cowboy Realtor. Sean has been in the real estate business since 2018 and is a one-time eXp Realty ICON agent. Sean's whole real estate career has been with eXp Realty. He is a team of one who generated $11 million in sales in 2021 on 49 transactions. Find out how Sean has utilized #socialmedia to help make him the Cowboy Realtor! 

About Sean: Growing up in the 1980s with a dad who worked in the record industry, Sean has always loved music and often wrote rap songs after school in Bolingbrook, Illinois. 

More than 30 years later, Sean continues to write lyrics, this time as a real estate agent in the Chicago area. Known as “The Cowboy Realtor,” he has created country music-realty parodies and real estate-related videos that have gone viral with more than 11.5 million views on YouTube, Facebook and TikTok. 

Sean says he can write a song from scratch in less than one hour from several genres including country, rock or hip-hop.

“After a month at eXp Realty, I said, ‘I’m going all in on social media,’ said Sean, who joined eXp Realty in October 2018 as a new real estate agent from the recruiting and mortgage loan industry. “I posted on Facebook, real estate post after real estate post, until people either stopped following me or bought a house.”

He had considered other brokerages but decided to join eXp Realty because it is cloud-based and offers agent equity awards.

Sean is trying to help other eXp real estate agents get started in social media, too. At EXPCON 2021, he presented a breakout session titled “How to C.R.A.S.H. Your Social Media,” which covered how to generate leads through Facebook, TikTok and Google Maps. For the eXp Seniors Network, he taught an online class, “How to Generate Leads With TikTok.” 

“Branding and social media have helped me tremendously as a Realtor, so I’m designing a training program for Realtors, getting them over their fear of being in front of people.”

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0:00 Introduction
1:05 From loan officer to real estate agent
2:10 Moving from lending to real estate 
4:23 Generating business through social media 
5:38 Stop making your landlord rich 
6:24 Real estate videos through Tik Tok 
7:15 What does it take to create a viral video?
9:36 The results…over 10 million views!
10:26 From social media to referrals  
11:15 Work hard, have fun, and sell 
12:45 The beauty of eXp - referral groups 
13:15 CRM 
15:30 Advice for real estate agents
17:07 Connect with Sean 
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Follow us:
Instagram: https://www.instagram.com/exprealty_/ 
Facebook: https://www.facebook.com/eXpRealty 
LinkedIn: https://www.linkedin.com/company/exp-realty/ 
Twitter: https://twitter.com/eXpRealty 
Website: https://exprealty.com/ 

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Guest: Sean Cochran
Visit: https://seancochran.exprealty.com/ 
Follow on Tiktok: @thecowboyofrealestate
Follow on Instagram: @thecowboyofrealestate
Follow on Facebook: https://www.facebook.com/4salechicagoland/ 
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Are you an eXp Realty ICON agent? Want to be a guest? 
Contact us at eXpansionpodcast@exprealty.net 
To learn more about eXp Realty visit https://exprealty.com

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Watch this episode on Youtube: https://youtu.be/1EQmXBFJWeE

#RealEstate #Coaching #TeamBuilding #Mentorship