Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom | E84

At just 10 years old, Grant Cardone lost his father. This moment flipped his world upside down. He spiraled into teenage addiction, hitting rock bottom in his mid-twenties. Determined to change, he got clean, mastered sales, and began building wealth. It wasn’t until his fifties, during the 2008 financial crisis, that he realized survival meant growing bigger. That’s when he went all in. He scaled Cardone Capital, grew his brand, and turned his hard-earned lessons into a multi-billion-dollar business. In this episode, Grant joins Ilana to discuss overcoming adversity, embracing reinvention, managing fear in high-stakes investments, and his strategies for building wealth and a powerful network.

Grant Cardone is a serial entrepreneur, equity fund manager, real estate investor, and bestselling author. A global authority on sales, investing, and personal development, he influences millions through his books, events, and online content.

In this episode, Ilana and Grant will discuss:

(00:00) Introduction 

(01:48) Reinventing After Facing a Career Crisis

(03:01) Childhood Struggles After Losing His Father

(05:52) Battling Addiction and Near-Death Experiences

(08:17) Stuck in a Sales Job but Crushing It

(10:35) The Birth of the 10X Movement

(15:02) Building a Highly Influential Brand at Age 52

(17:38) The Secret to Never Getting Laid Off

(20:13) Taking a Loan to Launch His Real Estate Empire

(21:33) Navigating Fear, Doubt, and High-Stakes Risks

(27:04) The $58 Million Loan Call That Shook Him

(30:35) Turning Small Investments into Billion-Dollar Deals

(35:00) The Future of the 10X Growth Conference

(38:54) Grant’s Real Estate-Bitcoin Investment Strategy

(40:19) The Most Overlooked Shortcut to Success

Grant Cardone is a serial entrepreneur, equity fund manager, real estate investor, and bestselling author. He is the founder of Cardone Capital, a real estate investment firm managing billions in assets. He also created the 10X movement, which includes the 10X Growth Conference, the largest business conference in the U.S. A global authority on sales, investing, and personal development, he influences millions through his books, events, and online content.

Connect with Grant:

Grant’s Website: https://grantcardone.com 

Grant’s LinkedIn: linkedin.com/in/grantcardone 

Resources Mentioned:

Grant’s Book, The 10X Rule: The Only Difference Between Success and Failure: https://www.amazon.com/10X-Rule-Difference-Between-Success-ebook/dp/B004X75OES 

Grant’s Book, Sell or Be Sold: How to Get Your Way in Business and in Life: https://www.amazon.com/Sell-Be-Sold-Your-Business/dp/B00JV3YVHU 

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