Leading Learning Podcast
393: Personalization and AI with Erica Salm Rench
Jan 23, 2024
In this episode, Celisa Steele interviews Erica Salm Rench, COO of rasa.io, about AI in marketing, personalization, and email strategies. They discuss the potential of Chat GPT, the use of AI in learning business marketing, and techniques for email personalization and standing out in crowded inboxes.
23:19
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Quick takeaways
- AI has the potential to enhance marketing efforts by enabling personalization and tailoring content to individual learners.
- The development of AI agents that can perform tasks beyond content generation holds promises for significant changes in how we live and work.
Deep dives
The Power of AI in Email Marketing
In this episode, Solisa talks with Erica from Rasa.io about the state of artificial intelligence and its potential in the realm of email marketing and personalization. Rasa.io uses AI to send personalized newsletters to each recipient on an email list, refining the content based on user behaviors and interactions. They also help automate newsletter production and amplify revenue streams through partnerships and sponsorships. With the release of Chat GPT and other developments in AI, there are opportunities to leverage AI for strategic ideation, content generation, and data analytics.
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