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The Hustle Daily Show
Why the heck is Tom Brady working for an airline now?
Oct 5, 2023
The podcast discusses the evolution of celebrity-brand partnerships, including Tom Brady working with Delta Airlines. They also delve into updates from Uber, Spotify, and Apple, and the risks involved in celebrities endorsing brands. Finally, they explore the unique partnership between Tom Brady and Delta Airlines and the effectiveness of celebrity marketing.
14:49
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Quick takeaways
- Companies are finding creative ways to leverage famous individuals in celebrity-brand partnerships, such as hiring former football player Tom Brady as a consultant spokesperson for Delta Airlines to improve leadership and team building skills.
- Despite the rise of influencers, traditional celebrity brand partnerships remain enduring and effective, as brands use celebrities for macro brand awareness while influencers offer hyper-specific targeting.
Deep dives
Evolution of Celebrity-Brand Partnerships
Celebrity-brand partnerships have evolved over the years, with companies finding creative ways to leverage famous individuals. For example, Delta Airlines has hired former football player Tom Brady as a consultant spokesperson to improve their leadership skills and team building. Model Sophia Richie has also seen success as a part owner and beauty director for the cosmetics brand Nude Sticks, with her wedding makeup showcasing their products and resulting in a significant increase in sales. However, these partnerships come with risks, as brands can be affected by a celebrity's actions or behavior. Both brands and celebrities are exploring new ways to work together to capitalize on popular moments and navigate the changing entertainment industry.
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