The dust has settled on the apocalypse. It's clear that the post-IDFA world is here to stay. Marketing isn't going away, mobile apps aren't going away - however we need a new way to operate in the new post-IDFA paradigm. This session offers a playbook - and outlines some of our key recommendations for adapting your mobile marketing strategy. We offer concrete examples, outline exactly how things will be different - and describe what you need to do to adapt.

Key Highlights:
⚙️How does SKAdNetwork work?

⚖️How is conversion tracking different with SKAdNetwork vs. MMPs?

💰How might you define ‘conversion value’ in SKAdNetwork?

🔺How does targeting change under SKAdNetwork(vs. the current paradigm)?

🏗How does campaign structure change with SKAdNetwork(vs. the current paradigm)?

🤑How do you measure and report on performance under SKAdNetwork?

SLIDES FROM PRESENTATION HERE

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Check out the full transcript and show notes here:
https://mobileuseracquisitionshow.com/episode/skadnetwork-201-a-guide-for-marketers-for-running-user-acquisition-in-a-post-idfa-world/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

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http://HowThingsGrow.co