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Airline Vegan Meal Friction
- Bjorn describes the hassle of changing an airline meal to vegan after booking and once being served only fruit when he forgot.
- The story illustrates how airlines operate on a meat default that forces extra effort on vegans.
Defaults Drive Food Choices
- Food systems commonly present meat and dairy as the default, making vegan choices require extra effort.
- Flipping defaults can change behavior without removing choice by redesigning how options are presented.
Implement Plant-Based Defaults
- Use nudges to change choice architecture without removing options and make plant-based the default.
- Let people opt into meat so institutions avoid backlash while greatly increasing vegan uptake.