What are we doing to ourselves when we tell ourselves we're Consumers 3,000 times a day? What would it look like to put the same creativity and energy into involving people as Citizens? What would you do in this time, if you truly believed in yourself and those around you?

Jon Alexander spent the first decade of his career in the advertising industry, selling some of the world's biggest brands. Then he realised he was caught up in a story he didn't believe in – the Consumer Story.

In his new book Citizens, Jon explores what we need to do to step into a bigger idea of ourselves: as collaborative, caring, creative Citizens who can shape our communities, organisations, and nations for the better.  He joined us to talk about it.