In this episode, I talk about the overlap and interaction between branding and communications (aka 'Commz'). I take a look at how these two fields relate and interact with each other, and how they help build more effective brands.

Topics:

Communication = sender --- signal ----- receiver --- feedback
The 2 layers of branding: instant signaling and long-term recognition
The medium is the message
Hyper targetting vs mass media marketing
Brand is the collective perception of your product or service
Instagram products that aren't brands
Paid Attention by Faris Yakob
Distinctive assets

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Branding and comms, a love letter.