Today we are joined by Lindsay Housman, founder and CEO of Hettas, a company creating running shoes optimized for female biomechanics. 

The majority of athletic shoes have been designed, researched and tested on men and the Hettas fundamentally believe that design shouldn't be unisex: if you consider design from a female perspective, you’ll end up with a better product for women — one that will positively impact performance and longevity.

We are delighted to have LIndsay here to share about the research and innovation Hettas is working on in female biomechanics and physiology as well as the story driving force behind Hettas. 

Want to give Hettas a try? Use promo code GRIT15 for 15% off! @ https://hettas.ca 

The Nitty Gritty Training Podcast is hosted by Jessica O'Connell, MSc, CSEP-CEP, OLY, and Faye Stenning, BKin, and coaches at Grit Coaching! We offer custom run and strength training for runners, OCR, and hybrid athletes. Check us out!