In the last solocast, we reviewed the agency trends that most affected agency AGI in 2023. This week, we’re pulling back the curtain on the major trends rocking agency owners and their teams in 2024 — and giving you tips to stay ahead of them.

We’ll give you a reality check on misguided expectations around agency valuations and sales. And we’ll explore why daily timesheets and utilization metrics are so crucial for retaining your rock star team members.

Another big trend we unpack is moving back towards more in-office collaboration and nurturing agency employee fatigue through meaningful face time, employee retreats, and using in-office time more intentionally.

If you want to stay ahead of the curve and proactively build your agency’s future, don’t miss this deeper look at the key trends shaping the industry this year and beyond. And to catch up on all the other trends we unpacked, be sure to check out Part 1 from last month’s solocast.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

Why a COO role is becoming increasingly popular, even with smaller agencies
Making the right decisions around selling your agency — or buying another one
Why taking a smaller salary as an agency owner isn’t always better
Hybrid work trends for agency owners and employees
How contractors and freelancers can fill in worker gaps
The continuing importance of keeping accurate daily timesheets
What helps reduce agency employee fatigue and what’s causing it
What agency owners are going to spend time and money on in 2024

60- Retrospective on the Great Persecution