It’s really (really) hard to get people to do things in their own best interest, so how do you get people to care?

This is a question Margo Aaron has been investigating and working to answer for years. A psychological researcher turned marketer, writer, speaker, and teacher, Margo has helped thousands of students learn to sell honestly, market ethically, and use words to inspire action. She’s the co-host of the popular YouTube show Hillary and Margo Yell at Websites (#HAMYAW), and her website That Seems Important was named one of the top 100 websites for solopreneurs. She’s also the teacher of The Copy Workshop, the newest offering from Akimbo that launches this fall.

In this episode of In Trust, we sat down with Margo and explored how you turn information no one cares about into something people care about.

If you’ve ever been in the role of trying to get someone to give a hoot about something, you’ll want to give this episode a listen.

PS - There are two instances of adult language in this one, so head's up!

Show Notes:

Margo's website, That Seems Important
Subscribe to Margo’s newsletter
Margo’s YouTube show, Hillary and Margo Yell at Websites (#HAMYAW)
Akimbo Workshops
Dan Ariely’s Predictably Irrational (affiliate link)

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In Trust is produced by: Spotlight Trust. Learn more about building, earning, extending, and repairing trust and download all our free resources at spotlighttrust.com. You can also pick up our new book, The Future is Trust, at thefutureistrust.com

April 4 Daily Devotion: Of This, We Are Witnesses