In a world where constant reinvestment is celebrated, 37signals chooses profit. In this episode of The REWORK Podcast, co-founders Jason Fried and David Heinemeier Hansson talk about how profit gives them freedom, clarity, and staying power—not just for the company, but for their customers too. They make the case for building a business that’s solid, simple, and self-funded.

Key Takeaways:

00:27 – How being profitable is actually a choice
08:34 – Why it’s important to take money off the table
11:35 – Striking the right balance between ego and humility
15:00 – Profitability isn’t guaranteed forever
18:27 – Well-managed profits create reliability for customers

Links and Resources:

Jonathan M Katz on Substack Nazis & General Ghoulery