"We’re at a crossroads when it comes to data and its ability to make a difference. Data sprawl has become a real and costly problem inside organizations, and it is hurting innovation.

Throwing good money at bad ideals is no longer acceptable, ROIs must be attained. Let us embrace innovative technology, but let us also keep in mind that data itself is useless unless you do something with it!"

These are the words of Carla Gentry, one of my guests in this episode.

And I agree with her. Data is a strategic asset in most organisations and need to be organised, managed and deployed with the same respect and rigour as a company’s financial capital.

For data leaders it is now incumbent on them to be more than technical specialists. We need to set the vision and agenda, in terms of what data can create for customers and the business. We need to lead our organisations, not just work in them.

In this episode of Leaders of Analytics, we hear from Carla Gentry, Owner and Chief Data Scientist at Analytical-Solution and Whitney Myers, CEO of Zuar on what it takes to succeed with data in 2022 and beyond.

Carla and Whitney are true experts and thought leaders in data-driven business leadership and I trust that you will learn a lot from the two of them, just like I have.

Learn more about Carla here:

Website: https://analytical-solution.com/

Twitter: @data_nerd

LinkedIn: https://www.linkedin.com/in/datanerd13/

Learn more about Whitney here:

Website: https://www.zuar.com/

LinkedIn: https://www.linkedin.com/in/whitney-myers-365b057/