Honest UX Talks by Wix Studio #134 How to run a successful creative agency w/Hannah Carver
May 7, 2025
Hannah Carver, founder of Carver, a boutique agency focused on branding and web development, shares her inspiring journey from freelancer to agency owner. She discusses the importance of asking the right questions to potential clients and her structured approach to starting new projects. Hannah emphasizes the roles essential for a successful agency and the impact of technology on workflow. Additionally, she offers valuable advice for aspiring web designers, highlighting the significance of client alignment and effective communication in fostering productive relationships.
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Grow Through Referrals and Networking
- Build your business primarily on referrals and networking to create consistent client opportunities.
- Deliver high-quality work to keep clients happy and encourage them to recommend you.
Key Client Screening Questions
- Ask potential clients about previous agency experience and their communication preferences.
- Clarify expectations and boundaries early to ensure a good working relationship.
Design Experience Shapes Expectations
- Clients without prior design experience often have unrealistic expectations.
- Educating such clients requires additional time for process explanations and communication.