Confessions of a Creative Director The Ultimate Brief: Your Own Idea, with Alejandro Quillici
Jan 8, 2026
In this lively discussion, Alejandro Quillici, an Entrepreneur and Marketing Consultant, shares the thrill and challenges of bringing your own ideas to life. He dives into the differences between client projects and personal ventures, emphasizing the need for tiny, manageable steps to overcome execution hurdles. Alejandro contrasts inspiration with the often daunting task of execution, while urging creators to embrace imperfection. He also explores the power of accountability through peer support and how to navigate the uncomfortable growth that comes with pursuing your passions.
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Bootstrapping Real From Idea To Exit
- Alejandro and his co-founder researched millennials' avoidance of credit and bootstrapped Real to digitize layaway.
- They quit their agency jobs and built Real from idea to acquisition through iterative learning and hustle.
Inspiration Vs. Execution Energy
- Inspiration is mood-driven and fuels the first 90% of creative work.
- Execution is ego- and discipline-driven and completes the final, often hardest 10% to ship.
Make The Idea Feel Real Fast
- Start with a simple list and pick an early achievable item to build momentum.
- Reserve handles, create a logo or splash page to make the idea feel real and invite feedback.
