Brandon Leibowitz: Magic of SEO in the Sales World

About Brandon Leibowitz: Brandon Leibowitz, the Founder of SEO Optimizers, a Digital Marketing Agency that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Brandon got his start in digital marketing in 2007 after graduating from college with a degree in Business Marketing. In his first job, he handled the marketing aspects of an e-commerce website. In 2008, he realized that most businesses would need a website to stay competitive in the future. Having a website is only one piece of the puzzle. Ultimately, they need someone to help market their website to bring in traffic that will, in turn, convert to clients. And this was the beginning of starting his own company. Check out the latest episode of our Conversational Selling podcast to learn more about Brandon.

 

In this episode, Nancy and Brandon discuss the following:

• Why is SEO so important as it relates to sales?
• Is there any way SEO can drive prospects that are within your target audience? 
• Brandon’s unique idea makes him different and sets him apart.
• How does Brandon optimize his website for conversions?
• How important is video marketing these days? Brandon’s experience in this.
• An interesting story for the audience.
• Something, in particular, you would want me to spotlight?
• How do you get Google to trust you?
• Fun fact about Brandon.
• What SEO strategies are recommended in 2023, and how are they different perhaps in the past years?
• How long in your experience does it take for SEO to really start working?
• “Keeping a positive attitude and mindset is what will drive success”, why is this important to Brandon?
• Is the SEO industry agnostic or does it work more in certain industries than others?
• Something that is true that almost nobody agrees with you on.
• What are backlinks? And how do you get those backlinks on the other sites?
• How can my people reach you?
  
   

Key Takeaways: 

 

• SEO is all about just doing keyword research, figuring out what keywords people search for, and then incorporating those into your website.
• You want to make sure that all your printed information is at the top of your page, so ensure that whenever someone gets to your website, all the important information is at the very top, so they don't have to scroll down because the majority of people don't scroll down on a website.
• Video is good because people's attention spans are short. 
• If you can have a presence on YouTube or any of these video platforms, that's going to really help build trust.
• Making sure that you're targeting the right keywords and then writing them for those keywords can change your business.
• You have to build trust with Google and with people when you're doing digital marketing.
• The more websites that talk about you, the more trust Google is going to give to you.
• Once you get to that first page of Google, you're pushing someone off that first page and they're not going to be happy about that.
• They're doing something right and if you can incorporate what's correct into your own website, that's going to make Google trust you in a similar way.
• SEO is pretty much industry agnostic, but the less competition, the quicker it's going to result in more rankings.
• You don't need to be everywhere. You just need to be in front of where your audience is looking for you.
• Backlinks are clickable links from other websites that point to yours.
• It's not immediate, so if you're looking for immediate results, paid ads are going to get you that immediate traction, but SEO is a more long-term play, where you build it up and build it up and build that trust up over time.
• You just got to keep showing Google that you're relevant and trustworthy, and once they start trusting you, they're going to start ranking you, but you must build that trust up because Google just doesn't rank anybody without your trust.

"SEO is a way to bring in traffic. So, when people search on Google, there are ads at the top. Those are all paid ads, but right below the paid ads are the organic results. And SEO is about getting you in those organic results, so you get that free traffic. So, when people search on Google for your keywords, you show up and you capture that free traffic. So, they go to your website, and hopefully on your website, you could convince them to become a sale, lead, phone call, email, whatever that conversion goal is." – BRANDON

"Traffic is just half the battle. And once you get people to your website, how do you get them to convert? And that's where I try to figure out what we do to your website to make it optimized for people. That way they become a lead, a sale, or a phone call because a lot of people just focus on getting traffic, but they don't focus on what happens after that traffic gets to my website. How do I make sure that they actually stay on my website, that they go from a visitor to actual, a lead or a sale? And that's how I try to focus on that. " – BRANDON

“If you don't have that positive mindset then you get distracted and frustrated because SEO does take time. It's not immediate So if you're expecting immediate results, then you got run paid ads but for SEO It's more of a long-term strategy where over time you're going to build yourself up build your credibility and trust up and that's going to just bring in more traffic, but it's all about patience with it because it is not immediate unfortunately.” – BRANDON

Connect with Brandon Leibowitz:

• LinkedIn: https://www.linkedin.com/in/brandonleibowitz/
• Search Engine Optimization: https://seooptimizers.com/
• Social Media Marketing: https://getplusfollowers.com/

Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/
  

Connect with Nancy Calabrese: 

• Twitter: https://twitter.com/oneofakindsales
• Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/
• Website: https://oneofakindsales.com
• Phone: 908-879-2911 
• LinkedIn: https://www.linkedin.com/in/ncalabrese/
• Email: leads@oneofakindsales.com