S05 EP34: DTC Brand Building Blueprint with Doe Lashes Founder

On today’s episode, Kunle is joined by Jason Wong, Founder of Wonghaus Ventures and Doe Lashes. Jason helps other brands streamline sourcing and manufacturing as well as leverage influencer marketing. He is also a consultant and advisor to brands like Universal Music and Adidas. All this at the age of 23!

Many new entrepreneurs can’t resist the lure of the dropshipping business model. When we think of dropshipping, we tend to think of Aliexpress. But we also think of the all-too-familiar reports of unreliable products and dubious/fake suppliers. Jason speaks about the problems of sourcing products from China and how his firm simplifies the process for companies in the West. He has made it his mission to “clean up” dropshipping’s bad rep.

Jason talks about why product design is vital, and how you can work out an entire branding & marketing strategy by working backwards from a mascot. You will also get to hear about why influencer marketing works (and doesn’t always cost a bomb).

This episode has a bit for everyone, right from sourcing and manufacturing to product design to marketing and branding. You will hear about how you can stand out (even in a saturated market) and hacks to bump up your AOV.

 

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