Ep 613: Finding The Sweeps-Spot with Optimove's Jeff Laniado

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Optimove’s Director of Sales Jeff Laniado as the pair explore the surge in US sweepstakes, strategies for sustainable player retention, and how operators can turn early engagement into long-term loyalty.

Tune in to today’s episode to find out:

• Why sweepstakes are one of the hottest growth markets in the US gambling sector.
• How the first 48 hours after player acquisition are critical for long-term retention.
• Strategies for creating dynamic, personalised welcome journeys for new players.
• The role of gamification and milestone recognition in building lasting player loyalty.
• What the future holds for the sweepstakes sector amid evolving regulation and market diversification.

Host: Charlie Horner
Guest: Jeff Laniado 
Producer: Anaya McDonald
Editor: Anaya McDonald

Secure your spot to join Optimove for an exclusive sweepstakes industry breakfast at G2E on October 7th in Las Vegas! Network with industry leaders and gain key insights while enjoying great conversation. Click Here

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Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.