The Story of a Brand UNICORN A TOP Product - Making the Pivot from D2C to B2B
This episode is brought to you by Reviews.io & Nimble.
In today’s episode, we interview Co-CEO’s Denielle (Verdi) Finkelstein and Thyme Sullivan of UNICORN A TOP Product. UNICORN is the enchanting period product company revolutionizing the industry with their magical, innovative solutions.
Their one-of-a-kind dispensers, designed for every stall in businesses, offer unparalleled dignity and convenience. Their sleek, easy-to-install acrylic dispensers showcase their delightful unicorn mascot cartridges, elevating the experience.
Highlights:
* Building a brand in the traditional way
* Taking a good hard look at the numbers and where it was leading them
* Having tough conversations with their investors
* Deciding to pivot from Direct-to-Consumer (D2C) to Business-to-Business (B2B)
* Beta testing their new vision with JP Morgan Chase - Story with Jamie Dimon
* Planning the re-brand, pausing social media, and filming a LinkedIn series documentary
* Why the re-brand and new focus is all about scaling their original mission of supporting women and ending period poverty
* Why the “Fun Factor” is so important to them?
* What these founders are grateful for
* Where to buy - using Amazon for individual purchases
* Raising a third round of funding
* And so much more…
Join Ramon Vela, Denielle (Verdi) Finkelstein and Thyme Sullivan as we break down the inside story of UNICORN on The Story of a Brand.
For more on UNICORN, visit: https://www.magicaldopamine.com/
Original Interview with TOPs - The Organic Project
TOP - Period Products for Girls, Moms, and Mother Earth - Part 1 https://podcasts.apple.com/us/podcast/the-story-of-a-brand/id1435740265?i=1000477642067
TOP - New Standard in Feminine Hygiene Care - Part 2 https://podcasts.apple.com/us/podcast/the-story-of-a-brand/id1435740265?i=1000477790389
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Reviews.io: https://www.reviews.io/front/founders-paradiso-offer
Nimble: https://www.nimble.ai/