The Grill Room Front Office Sports 101
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Jun 27, 2025 Adam White, Founder and CEO of Front Office Sports, shares his inspiring journey of turning a college project into a thriving media company. He discusses the unique editorial approach that keeps them competitive in a crowded sports media landscape. The conversation highlights their new venture, Front Office Sports Studios, aimed at producing engaging sports documentaries and films. Adam also addresses the challenges of media entrepreneurship, emphasizing the importance of resilience and creative storytelling in building a successful brand.
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Humble Startup Origins
- Adam White started Front Office Sports as a 19-year-old college class project doing 110 informational interviews in a year.
- He turned it into a full-time business after college, growing it over 11 years into a major sports media company.
Filling a Niche in Sports Media
- There was no mainstream media focused purely on the business of sports before Front Office Sports.
- Their editorial thesis was to treat sports as a major business industry, akin to Politico's impact on politics.
Niche Focus Differentiates FOS
- Front Office Sports differentiates by focusing solely on off-field sports business news at scale.
- They have nearly 70 full-time staff dedicated to this niche, unlike broader sports media companies.