How John Meese's Strategy Starts with a High-Ticket Program to Clarify Value

In this episode, host Hector Santiesteban sits down with bestselling author and founder of Sell Your Smarts, John Meese, to unpack the proven blueprint for scaling a wisdom-based business. John reveals why most entrepreneurs fall into the trap of “death by a thousand eBooks,” how to turn decades of experience into a profitable sold-out group coaching program, and why the real opportunity lies in shifting from information to insight in today’s digital age. Whether you’re a coach, consultant, or business owner ready to monetize your expertise, John’s insights will help you avoid burnout, build a resilient business model, and unlock scalable income without sacrificing your Saturdays.

Chapters:

• 00:00:00 – Welcome to How to Scale a Business Podcast
• 00:01:06 – Mission is to steward wisdom by multiplying knowledge and experience.
• 00:02:26 – Shift from blogging to group coaching.
• 00:03:21 – Video game story shows frustration with starting over.
• 00:05:05 – Wisdom only matters when solving real problems.
• 00:05:41 – Wisdom is book smarts plus street smarts.
• 00:08:49 – “Death by a thousand eBooks” causes burnout.
• 00:10:28 – Start with high-ticket group coaching.
• 00:12:00 – Group coaching added $100K in six months.
• 00:13:30 – Model works across diverse niches.
• 00:16:16 – Success comes from flagship, gateway, and subscriptions.
• 00:19:42 – The age of information is over.
• 00:22:45 – The age of insight has begun.
• 00:23:46 – Free copy of Serve to Sell available.
• 00:24:52 – Scaling requires empathy to stay connected to customers.

Links And Resources:

• Sell Your Smart Website
• Serve to Sell by John
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!