Today, we're joined by Apurv Kaushal, co-founder of Intract has achieved remarkable growth, amassing over 6M+ users and partnering with more than 2,500 applications. Apurv brings a wealth of experience from his tenure at McKinsey, and today, he'll share insights into Intract's journey, the importance of community-led marketing, and the evolving landscape of Web3.Timestamps:0:00 – Introduction to Apurv Kaushal and Intract's mission.2:15 – Strategies behind Intract's rapid growth to over 6 million users.5:30 – The role of community-led marketing in user acquisition.8:45 – Collaborations with ecosystems like Linear, Polygon, and StarkNet.12:00 – Navigating privacy concerns and compliance with regulations such as GDPR.15:20 – Intract's approach to data storage: decentralized vs. centralized solutions.18:35 – Insights into the Web3 landscape in India and Southeast Asia.22:10 – Engaging with traditional Web2 brands and demonstrating the value of Web3.25:50 – The future of airdrops, gamification, and sustainable user engagement.30:05 – The potential of AI agents in enhancing user experience and community building.34:20 – Apurv expectations and highlights from ETH Denver and RWA Day.38:00 – The importance of personalized AI mentors in scaling community interactions.
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