CRE Rewired: Rod Santomassimo’s AI Advantage for Brokers

In this episode of SF Commercial Property Conversations, Bruce sits down with Rod Santomassimo, founder of the Massimo Group—recognized as the premier coaching organization for commercial real estate brokers globally. Rod shares his journey from broker to business builder and how he’s now helping brokers of all experience levels earn more in less time.

You’ll hear how Rod’s firm supports everyone from new agents to industry legends like Bob Knackle, what real coaching looks like beyond training, and how commercial brokers can scale like CEOs by improving their sales, marketing, operations, and finance.

The conversation takes an exciting turn into the future of AI in CRE. Rod introduces “MIA,” the Massimo Intelligent Agent, showing how AI bots are already reshaping property marketing and client communication—reducing listing cycles and even replacing entire teams.

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