In this episode, we speak with Ingrid Bonde Akerlind, Principal, Oxx, a specialist SaaS investor, who provides each entrepreneur with a support system of unique specialist expertise and network, and a culture of unfaltering partnership and absolute conviction. The firm’s strategy is built around the concept of “Go-To-Market Fit” (GTMF), developing a structure for thinking about how to build a repeatable, sustainable growth engine that accelerates and propels the growth of SaaS companies.

We talked with Ingrid about what happens after you find Product-Market-Fit (PMF)! In particular, what are some of the key decisions to get right at this point and common pitfalls to avoid:

- What is the difference between PMF vs GTMF?

- Which metrics matter at this point and why? How do you know if your commercial initiatives will bring you closer to your target unit economics?

- What decisions are key to make regarding your organization and team structure at this phase?

- How can you leverage go-to-market experiments, and what are they anyway?

- What are the signs that your SaaS has truly achieved Go-To-Market fit?

These are some of the many questions we address with Ingrid. Please tune in to hear when Ingrid untangles what happens after you graduate from the “seed stage” and need to figure out how to (re)organize your efforts as you grow.