All About Beer AAB 067: How Nostalgia Beers Find Modern Fans
Mar 20, 2025
Matt Wisley, head brewer at Upland Brewing Company, and Linus Hall, founder of Yazoo Brewing Company, dive into the charm of nostalgia beers. They discuss the art of reinventing classic brews like Champagne Velvet and Gerst Amber Ale, highlighting their historical significance and the challenges of reviving them. With a focus on community connections, they reveal how these beers bridge the gap between generations, satisfying both older drinkers seeking familiar flavors and younger fans eager for unique tastes.
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Upland's Choice
- Upland Brewing chose to brew Champagne Velvet due to its historical ties to Indiana.
- This decision was based on the beer's legacy, not a desire to brew a light lager.
Champagne Velvet's Reach
- Champagne Velvet, once Indiana's most successful beer, reached all 48 states.
- Terre Haute Brewing, its birthplace, thrived pre-Prohibition but faced challenges later.
Changing Hands
- The rights to Champagne Velvet changed hands multiple times.
- Upland acquired the rights and a purported original recipe in 2013.